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Pozice českého tradičního obchodu na maloobchodním trhu
Svobodová, Erika
The diploma thesis deals with Czech traditional retailers and their position on the retail market in comparison with large multinational chains. The aim is to propose measures to increase the sustainability of small and medium-sized retail compa-nies operating in the Czech market. It is based on a situational analysis of the market and the results of a questionnaire survey focused on customers of small and medium-sized stores up to 400 m2 and their preferences when they choose a shopping place

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